My blog has been dormant for quite sometime but it’s Jan 2025 and the plan is to revive this blog with more frequent but shorter posts🙂
The past two years has been a dizzying nonstop torrent of news of AI related innovations and products. What does this all mean for Product Managers and how can they be leveraged to facilitate, accelerate some aspects of the job?
While I still firmly believe that as a PM you are responsible for thoroughly understanding the problem, there are many aspects of product discovery that takes a long time. Many generative AI chatbots such as chatGPT, Perplexity AI can be effective tools that help speed up the process. Here are a few use cases I have tried:
Brainstorm ideas
AI tools can help to generate ideas for a new product or service in a specific industry, or for a specific target audience. Don’t expect miracles but as a tool to help you think about a space in different ways and spark new ideas instead of coming up from scratch.
Customer Segmentation
Use chatGPT or similar tools to get a better understanding of different groups of users. Again as a research tool it may come up with some groups of customers that you couldn’t find right off the bat yourself.
Competitive Analysis
I also find that AI can be a great assistance in conducting competitive analysis as it quickly can show the key features, strengths and differences between multiple competitors offering.
In summary although there are other use cases like writing product requirements or codes that I haven’t fully explored, I think for ideation and research AI tools will be essential to use going forward.