How can we come up with new product ideas?

I have previously written about Jobs To Be Done but the topic is still fascinating to me because I think this is a key tool to do customer discovery and ultimately drive product strategy. There are also so many overlaps between JTBD, design thinking and the concepts that were covered in Badass book that convinces […]

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Build Your Product Strategy using this Blueprint

If you want to switch from waterfall and are new to agile there are many resources and blueprints available to get started and to tell you what to do next. There are courses to take and books to read and experienced people to learn from on how to build, test and ship software in iterative […]

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What job are customers hiring your product for?

If you noticed I used the framework of Jobs T0 Be Done in my previous post when I tried to compare multiple email marketing solutions with each other. Asking “What job are you hiring this product for?” is an odd question and it took me some time to wrap my head around thinking about a […]

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